The carrier inked MOUs with digital payments firm Pay U, lifestyle platform Times Black, and media network Jio. The deals aim to broaden Malaysia Airlines' reach in the Indian market.
KUALA LUMPUR: Malaysia Airlines has entered into strategic collaborations with travel trade and consumer partners to broaden its reach in the Indian market.
According to the airline, it inked memoranda of understanding with Pay U, a leading digital payments and financial services provider; Times Black, a premium lifestyle and experiences platform; and Jio Network, a leading digital and media network in India.
The collaborations will explore opportunities across digital payments, premium lifestyle engagement and digital media outreach.
Captin Nasaruddin A Bakar, president and group CEO of Malaysia Aviation Group (MAG), said India is an important market for the airline for the opportunities it presents through the Kuala Lumpur hub.
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