“The Caribbean has always been at the heart of these resorts, and now the names are putting the destinations front and center!” Sadler wrote.
TORONTO — Sandals and Beaches Resorts are giving 15 Caribbean properties a fresh set of names designed to make their island locations easier to spot.
Gary Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations Inc., shared the changes in a Facebook post directed at travel advisors, encouraging them to familiarize themselves with the updated names ahead of their next client conversations.
The changes affect 14 Sandals resorts and Beaches Negril, with the new names more explicitly identifying their Caribbean destinations. The resorts themselves remain the same, Sadler noted.
“Same beautiful resorts. Same Caribbean hospitality. Just a new way of identifying the places your clients love,” he wrote.
Sadler emphasized the importance of keeping up with the changes, urging advisors to review the new names and be ready to share the updates with clients.
“Now, you know me. I always say, know your product! And this is one update you want to have right,” he wrote.
Lead image caption: The newly renamed Sandals Jamaica Dunns River