Agoda gives Booking Holdings a foothold in Meta’s Muse in Singapore and Japan, while Expedia holds the hotel slot in North America. The real question is the economics: if Meta takes a fee, hotels could pay twice for the same booking.
Agoda, Booking Holdings’ Asia-focused online travel agency, is now available through Muse, Meta’s personal AI agent, in Singapore and Japan, the company said on Wednesday.
A new connector links Agoda’s own AI travel assistant to Muse. Like other AI agents, Muse can carry out tasks on a user’s behalf, and users can now use it to discover destinations, book accommodation and manage itineraries directly with Agoda. The announcement coincided with Muse’s launch in Singapore.
The move brings Agoda into Muse a month after Expedia joined the agent’s U.S. launch. Meta has since identified Expedia as a hotel booking partner, alongside Duffel for flights, Skift re
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