When hotel giants keep stacking sub-brands and “brands of brands,” they eventually run out of words. Expect more naming collisions as the industry’s label factory keeps humming.
Hyatt has moved to block Hilton from registering the name Select by Hilton, setting up a rare trademark fight between the two hotel companies.
Hyatt filed an opposition Monday with the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board, citing its own Hyatt Select registered trademark and two pending applications.
Hyatt then filed a motion, with Hilton's consent, to suspend the case pending settlement negotiations.
On Friday, Hilton and Hyatt spokespeople separately provided identical statements to Skift: "We have mutually agreed to suspend the action as we continue working toward an agreeable resolution."
While both brands use the word "select," the co
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Tags: brands, hilton, hotel brands, hyatt, trademarks