Minor Hotels has put its new wellness brand inside a hotel it owns but doesn't run, as a test case.
Owning the building made this easy. Minor didn’t need anyone’s money to put its wellness brand inside a Marriott-run hotel. Getting an outside owner to pay for one, and agreeing with another brand on who keeps the client, will be harder.
Minor Hotels has put the first city outpost of its new wellness brand inside a hotel it owns but doesn’t run. It is a test case meant to show other hotel owners that the concept can work under brands other than Minor’s own.
Bangkok Life, which was announced last month, pairs medical diagnostics with traditional medicine, nutrition and fitness. The new offering sits inside The St. Regis Bangkok, which Marriott manages under its St. Regis brand. The hotel is one of several Minor owns but other companies operate.
Thailand-headquartered Minor launched Life Longevity as a standalone wellness brand in October, building out its flagship, Layan Life by Anantara, at Anantara Layan Phuket Resort. Opting for a Bangkok roll-out in a hotel it owns also lets Minor invest its own capital first.
“We can now go to owners having invested our own capital, te
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.
Tags: asia, asia monthly, spa, thailand, wellness