Jet fuel above $4 a gallon has reset the math on every airline plan for 2027.
Next week, the executives making those calls spend a full day at the TWA Hotel at JFK. Here is how to spend yours, by role. JetBlue President Marty St. George said this week that airline pricing has yet to find its equilibrium as costs keep climbing. On Wednesday, November 11, he takes the stage in conversation with Brian Sumers, Editor of The Airline Observer. His session closes out Skift Commerce Summit and kicks off Skift Aviation Forum 2026, which brings the executives setting 2027 plans to the TWA Hotel at JFK the next day.
Skift Aviation Forum 2026 convenes at the TWA Hotel at JFK on November 12, preceded by Skift Commerce Summit on November 11 at Apella by Alexandria, with a program built around one condition: jet fuel prices doubled in 2026 and airlines have not yet found a fare level that covers the increase.
Enter your email for a complimentary article + exclusive offers.... See more essential travel news in your search results.... Subscribers get personalized insights on what this story means for their business.... Skift provides the insights. You make the decisions.... Jet fuel prices doubled in 2026, and JetBlue President Marty St.