Singapore Airlines has unveiled new first-class and business-class seats, featuring double beds and luxury finishes.
Last Updated: 02:30 AM EST Nov 5 2026 by Tom Boon
Singapore Airlines has unveiled the next stage in its total refresh of the passenger experience. Today, the Asian airline revealed its new first-class and business-class seats to the world at an event held at the Marina Bay Sands Exhibition Centre in Singapore. The airline will spend more than $2bn SGD ($1.5bn) on the upgrade program.
Airlines around the world are constantly looking to innovate when it comes to passenger experience. With a trophy cabinet of awards, including 2026 SkyTrax Best Airline, Singapore Airlines is looking at the experience in more detail than some others. A cabin refresh that was initially planned to launch with the arrival of the Boeing 777-9 is now expected from H2 next year and will also apply to some of the airline’s Airbus A350-900s.
Today's announcement of the new premium seats comes as part of a larger overall investment in the passenger experience from Singapore Airlines. The airline has already announced new onboard menu concepts and new amenities for the entire cabin. The new menu and amenities are gradually being rolled out across flights from the start of November. The airline has also been upgrading its lounge experience.
Singapore Airlines had initially planned to launch the new cabin experiences in the first half of 2027. Due to supply chain constraints, the launch of the new cabin on an aircraft will now come during the second half of 2027. Despite the delay, Chief Commercial Officer Lee Lik Hsin told assembled media that the rollout should be completed on time by the end of the decade.
As mentioned, the business class aesthetic is a huge departure from the Singapore Airlines design. The pattern on the back of the seats is inspired by the Juno Satellite launched by NASA in August 2011.
Singapore Airlines has shown more photos of the first-class seat. Simple Flying is scheduled to visit the business and first-class seats between 02:30 and 03:50 EST. We will provide first impressions and in person photos of the seats afterwards.
Singapore Airlines has revealed that the Boeing 777-9 will get 54 business-class seats, while the Airbus A350-900ULR will have 70. The standard long-range A350-900 will have 42 seats. The seats will have the following specifications:
Singapore Airlines has revealed that the Boeing 777-9 will get 6 first-class seats, while the Airbus A350-900ULR will have four. The seats will have the following specifications:
23 inches (30 inches with armrests lowered)
Singapore Airlines has confirmed that the new Boeing 777-9s will all be delivered with the new cabin experience. Additionally, 41 Airbus A350-900s will get the new cabin. The A350-900 long-haul and A350-900ULR aircraft will get the cabin. First class will only go on the 777-9 and the A350ULR. However, the A350-900 mid-range aircraft, Boeing 777-300s, Airbus A380s, and all other fleets will not receive the retrofit.
Singapore Airlines CEO, Goh Choon Phong, is welcoming the media and invited guests to Singapore ahead of the reveal of the new Singapore Airlines long-haul and ultra-long-haul cabins. He confirmed that Singapore Airlines will be bringing first class to the world's longest flight between Singapore and New York.
"The A350 ultra-long-range aircraft will also feature the new first-class cabin, and this will be the first time we're featuring first-class on the ultra-long-range planes. So, when you take our flight between Singapore and New York in the future, you will also have the option of going in a first-class cabin."
Singapore Airlines has taken a bold approach with its new business class cabin, designed in collaboration with BMW’s Design Works and RECARO. The new seats are incredibly well thought out from a passenger experience. However, the colour scheme is a departure from the usual Batik-inspired palette that the airline has become famous for.
When describing the new cabin, one of the features consistently pointed out by the Chief Commercial Officer, Lee Lik Hsin, was the fact that passengers sit and sleep facing forward. Work, sleep, dining, and relaxing have all been considered. The seat, for example, has a dedicated space to place your laptop during the meal service, a huge bugbear for many passengers during the meal service. Additionally, the airline will also be introducing doors to its business class seats for the first time.
Arguably the biggest upgrade that Boeing 777 and Airbus A350 passengers will see is the introduction of double beds in select business class seats. According to Singapore Airlines, the full-flat beds measure 79 inches in length and up to 24 inches in width, while a padded bedsheet with memory foam will provide "additional cushioning and support".
When it comes to first class, Singapore Airlines has another bespoke product. Designed with PriestmanGoode, each first class cabin will have six seats, each with a floor to ceiling enclosure. Unlike the business class, the first class cabin sticks to the established Singapore Airlines design language.
The highlight of the first class cabin is the two center seats. These can be combined to make a sofa or double bed. The seats can be synchronised and adjusted as one. Of course, if the passengers occupying these seats are unknown to each other, a full height wall is able to separate them.
Singapore Airlines says that combined, the center seats offer “The largest double bed in commercial aviation”, measuring 80 inches in length and 60 inches in width. Another particular highlight of the seat, built by Collins Aerospace, is the option for face to face dining at all seats, allowing up to four people to dine together in the center seats.