Jet fuel above $4 a gallon has reset the math on every airline plan for 2027. Next week, the executives making those calls spend a full day at the TWA Hotel at JFK.
JetBlue President Marty St. George said this week that airline pricing has yet to find its equilibrium as costs keep climbing. On Wednesday, November 11, he takes the stage in conversation with Brian Sumers, Editor of The Airline Observer. His session closes out Skift Commerce Summit and kicks off Skift Aviation Forum 2026, which brings the executives setting 2027 plans to the TWA Hotel at JFK the next day.
For the thinking behind the program, read Five Decisions in the Room. Here is how to spend the day by role.
The question for you is how much of the fuel bill fares can carry.
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.